Customer Success Story
Multiple Manufacturers
The Problem
A number of manufacturers using the same component part were required to undertake a joint program to change out the component part using a service center certified to complete the corrections. Each manufacturer had lists of a percentage of their end-users based on warranty information, but there was significantly more product in the field than the known database of product owners. The suspect component part could result in a potential life-threatening hazard.
The Response
Recall Results was retained to develop a notice program that included direct mail and point-of-sale posters. Recall Results also set up a system so that consumers could call a toll free number to receive information about the program and register affected products. Each participating manufacturer received details on the overall response, as well as specific details about their own customers. Recall Results created a master database of service centers based on information provided by the manufacturers, and each consumer was referred to the appropriate service center for their product. A special account was set up by Recall Results into which each manufacturer paid its pro-rated share, and out of which service centers were paid for the work performed based on agreed standards.
The Results
Thousands of consumers were able to register for the program via the toll free number set up at Recall Results call center. A high effectiveness rating was achieved for most of the participating manufacturers. There was minimal disruption to the ongoing operation of the individual manufacturers, who received regular statistical reports from Recall Results. Monthly reports were prepared for the federal agency overseeing the program and the agency was pleased with the results.
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